In zetetes we admire, “copy” and deliver the strategy of Leaders who fully live a vision and put it in practice to themselves, for faciliting extra-value to others, for creating new business opportunities and for working in order to reduce the distance between the highest brand values and the final practical performance.
The second frame is the Muhammad Ali´s sentence about will and skill, that once said: “Champions aren’t made in gyms. Champions are made from something they have deep inside them: a desire, a dream, a vision. They have to have the skill and the will. But the will must be stronger than the skill”. Isn’t that true for you?
Today we host the “idea of luxury” by Patrizio Di Marco, President and CEO of Gucci that explains how a brand can be truely rich from the inside: values are the keys (Frida´s creativity) of his concept of leadership because he knows that people want to believe what they first believe in and not what they simply sell to them...
1) (about Leadership): what is your vision for Gucci in the future?
2) (about Meaning): do you think that any luxury brands is invincible?
3) (about Marketing): do you have to adapt your brand for the Chinese luxury market and what´s it like?
4) (about Management): how important are your sustainable and environmental policies to the Gucci customers?
5) (about Self): what are your personal luxuries?
In the following video (The Luxury Channel) the answers to express luxury!
At the end, his personal meaning of luxury…
Everyone as best as he can!
Have Joy
Giannicola