SINGOLARITÀ e MARKETING

A Practical Approach to Innovation (At the Whiteboard)

Once again with Edward G. Muzio and his whiteboard.
Today´s topic is real interesting because it is on innovation.
3 roles, 3 way of thinking, 3 different results…
Muzio´s approach is very practical and very easy to try. 
And if you don´t have a whiteboard next to you can use the A4 sheets one at a time…
the Dreamer is the state when you are highly creative. 
The Realist re-thinks this experience as if he were a realistic person. 
The Critic sees the idea or the project pointing to all the uncomfortable details.


All these come from a Robert Dilt´s work: 
Walt Disney – Planning Strategy

GROUP HARMONICS homepage

Everyone as best as he can!
Have Joy!

Giannicola